Everywhere You Look OTT Is Growing
Videos streamed through over-the-top (OTT) services, like Hulu, Netflix, HBO Max, Disney Plus, Peacock TV and other video streaming platforms, account for 25% of the collective time consumers spend using their TVs
Introducing OTT advertising. Connected TV is where people are watching.
Why you might need OTT advertising…
OTT prioritizes publishers with the highest likelihood to reach those who have cut the cord
80% of the U.S. adult population used an app or website on their smartphone to consume online content on a weekly basis.
OTT services don’t need to worry about things like a broadcast schedule or geographic limitations. Viewers can access their content at any time of the day or night.
Larger screens not only provide a better visual environment for your ad creative, but you’ll also benefit from “bonus” impressions via co-viewing*
Targeting data for OTT is at the household level. The Lead Llama can optimize to the type of content most likely to appeal to your target consumer within the home
Now imagine what it would be like to reach a highly targeted, niche audience with your advertising, increase engagement in your brand, and minimize spend waste because we know that you are hitting your demographic and potential customers.
You CAN with OTT advertising
